Stupid Online Reputation Management Award

And the Winner is…the Video Professor for suing 100 anonymous online users for criticizing the Video Professor products.
(I hope I don’t get sued for this.)

Denver Post Reports: Video Professor wants the book thrown at anonymous critics

You’ve seen the infomercials for the Video Professor on late-night TV and may have bought the video professor computer training videos but the way the company is handling the criticism may be legal but not professional and in the best interests of its customers or companies reputation.

The bad reputation for suing “anonymous” people could cost more in sales and customer loyalty than it would cost an SEO Company to bury the complaint sites through an online reputation management campaign.

Maybe this will inspire the Video Professor to come out with a new video on Online Reputation Management when he learns there’s an easier way than the school of hard knocks.

Professor you can learn a lot of tips for the video from SearchEnginePeople.com with their
Online Reputation Management - Issue Resolution Flowchart

In defense of the Video Professor there are many people who like video professor.

I leared about this through Brett Borders who wrote How NOT to Handle an Online Reputation Management Crisis.