Is your brand is experiencing online reputation management challenges on Google, Yahoo, MSN and other search engines where complaint sites, and attack websites are in the top ten search engine results pages driving your brand reputation down?
Search Engine Land’s Jessica Bowman has written 13 Tips for getting page one search rankings. In brief she suggests look for and implement internal linking opportunities from the About section and customer service pages by linking to and boosting awards, and accomplishments of you company. Be proactive by optimizing upcoming press releases and adding a powerful home page link to any new favorable articles on your website.
Contribute useful information to industry related wikis pointing to important resources on your website. Find topic related blogs and provide the blog owner information, tools and resources on how your company has made strong contributions to this cause.
Use the social media networks to get the word out about your interesting article. Give story ideas to category related websites to add additional articles about your company. Leverage your partnership network to expand your information and link to third part resources which will boost the positive informational websites and drive down the negative websites. Use your relationship with affiliates to add more content and links to help make the negative content disappear more quickly.
Read more about online reputation management strategies that will help you to boost your brands page one search rankings.
More Online Reputation Management Resources
Basics of Online Reputation Management
Online Reputation Management By Jennifer Laycock
